# Market research | Mercatus Outsourcing > Source: https://mercatusoutsourcing.com/marketing-research-surveys/ > Identify growth opportunities with expert market research. We provide customer insights through focus groups and surveys. Contact us today. ## Navigation - [Home](https://mercatusoutsourcing.com/) - [DevOps services](https://mercatusoutsourcing.com/devops-services/) - [Dedicated development teams](https://mercatusoutsourcing.com/dedicated-development-teams/) - [Build – Operate – Transfer (BOT) Model](https://mercatusoutsourcing.com/build-operate-transfer-bot/) - [IT staff augmentation](https://mercatusoutsourcing.com/it-staff-augmentation/) - [B2B Lead Generation](https://mercatusoutsourcing.com/b2b-lead-generation/) - [Digital awareness](https://mercatusoutsourcing.com/digital-awareness/) - [LinkedIn campaign management & automation](https://mercatusoutsourcing.com/linkedin-campaign-management-automation/) - [Marketing research & surveys](https://mercatusoutsourcing.com/marketing-research-surveys/) - [CX advice & strategy](https://mercatusoutsourcing.com/cx-advice-strategy/) - [Technical support](https://mercatusoutsourcing.com/technical-support/) - [Omnichannel customer solutions](https://mercatusoutsourcing.com/multichannel-customer-solutions/) - [Back office support & service](https://mercatusoutsourcing.com/back-office-support-service/) - [E-commerce customer services](https://mercatusoutsourcing.com/e-commerce-customer-services/) - [Recruitment Process Outsourcing](https://mercatusoutsourcing.com/recruitment-process-outsourcing/) - [AI Voice Agents](https://mercatusoutsourcing.com/ai-voice-agents/) - [AI Customer Service](https://mercatusoutsourcing.com/ai-customer-service/) - [AI Lead Generation](https://mercatusoutsourcing.com/ai-lead-generation/) - [E-commerce](https://mercatusoutsourcing.com/ecommerce-solutions/) - [High-Tech & SaaS](https://mercatusoutsourcing.com/high-tech-saas/) ## Page Content # Market Research Outsourcing By conducting in-depth data analysis and surveys, our market research outsourcing services enable you to convert customer information into a strategic plan that will allow you to minimize risk, capitalize on new opportunities, and gain a competitive edge over your rivals. [Get a quote](https://mercatusoutsourcing.com/marketing-research-surveys/#form) [Image] #### Why Use ## Our Market Research Solutions We help you ask the right questions to identify market opportunities, evaluate marketing performance, and improve customer satisfaction. Our market research services are designed to give you the strategic insights needed to make confident business decisions. #### MERCATUS ## What We Offer % ### Faster Market Insights ### Faster Competitive Benchmarking #### MERCATUS ## What WeOffer % ### Faster Market Insights ### Faster Competitive Benchmarking [Image] ### Qualitative Research Studies We conduct focus groups, in-depth interviews, and participant observation to uncover the motivations, perceptions, and behaviors driving your market. Our qualitative approach reveals issues affecting customer satisfaction, from product quality to service delivery and employee interactions. [Image] ### Custom Survey Design & Execution We design and deploy surveys tailored to your specific objectives, whether you’re gauging brand perception, testing new concepts, or measuring customer loyalty. [Image] ### Market Opportunity Analysis We identify and define untapped market opportunities and potential problems before they impact your bottom line, helping you make proactive strategic decisions. [Image] ### Marketing Performance Monitoring We track and measure the effectiveness of your marketing initiatives, providing ongoing insights that allow you to refine campaigns and maximize ROI. [Image] ### Customer Satisfaction Assessment  We evaluate overall customer satisfaction across touchpoints, identifying friction points and opportunities to enhance the customer experience. #### Our process ## How Our Market Research Process Works - Step by Step Step 1 #### Week 1 #### Discovery We will work together to determine your specific market opportunities and any underlying business challenges. Step 2 #### Week 2 #### Strategy Based on your unique needs, we will determine the most effective qualitative research methods such as focus groups or interviews. Step 3 #### Week 3-5 #### Data Collection We will obtain descriptive insights into customer behaviors, service quality, and product satisfaction through observational research. Step 4 #### Week 6 #### Analysis We will assess your marketing efforts and monitor your performance to turn raw research into business intelligence. Step 5 #### Week 7 #### Optimization We will provide you with final research insights to help optimize your new products and services. [Image] [Image] #### Why Choose ## Why choose Mercatus for Market Research Outsourcing?  ### Native-Level Expertise With teams fluent in more than 25 languages, your message will resonate with local cultural nuances.  ### Proven Security Standards We’re ISO 27001:2022 certified, so your most sensitive business and financial data is completely safe.  ### Agile & Transparent Models We offer flexible commercial models so you can scale your team or research scope up or down as your business changes.  ### Data-Driven Competitive Advantage We transform data into actionable intelligence that will help you uncover market gaps and stay competitive.  ### Multi-Channel Mastery From LinkedIn automation to in-depth surveys, we’ll reach your prospects across all relevant digital touchpoints. [Get a quote](https://mercatusoutsourcing.com/marketing-research-surveys/#form) #### Ultimate Security Guarantee ## We value your security [Image: Digital millennium copyright act ] #### Digital millennium copyright act A law that regulates the usage of copyrighted technology, devices and services and prohibits their unauthorized usage. [Image: GDPR] #### GDPR Full compliance with the EU General Data Protection Regulation act — a legal framework that sets scopes for the collecting and processing of personal data of the EU citizens by the companies operating inside the EU. [Image: ISO] #### ISO/IEC 27001:2022 Certified Process certification that ensures clients’ data protection and management in accordance with global standards. #### FAQ ## Common Questions ##### What types of market research services does Mercatus provide? We offer complete market research, including customer surveys, focus groups, competitive analysis, and market trend reports. Our research solutions help companies identify new growth opportunities and make data-driven decisions based on insights about customer behaviour, purchase decisions and brand perception.  ##### How does Mercatus collect research data? We combine quantitative and qualitative research methods, including surveys, structured interviews, focus groups, and digital data analysis. These insights are later compiled into detailed reports with actionable recommendations and future improvements.  ##### Can you conduct market research across multiple countries? Yes. Mercatus handles market research internationally with multilingual teams covering over 25 languages. This helps companies gather reliable insights from diverse customer segments throughout the EMEA region.  ##### How do you ensure the accuracy of research insights? Our research process includes structured methodology design, data validation, statistical analysis, and multi-stage quality checks. Each project is overseen by research analysts and methodology specialists to ensure reliable and actionable insights. ##### Is customer data secure during the research process? Yes. Mercatus adheres to strict security and compliance standards, including GDPR and ISO-certified data protection practices. This keeps all participant and client data confidential and well managed.  #### review ## Marketing research & surveys helps the success of #### Get a Quote  ## Submit theform With team Mercatus you are in good hands! The first months after you change over a large team like an entire call center, you will be involved in reallocating roles. Company name *Your Name *Your Email *Your Phone NumberI am interested in:ITO servicesIT Recruitment & Relocation, IT Staffing via Build Operate Transfer (BOT), IT Staff Augmentation, Dedicated Development TeamsBPO ServicesB2B Lead Generation, Digital Awareness, LinkedIn Campaign management and Autmation, Marketing Research and SurveysCX servicesCustomer Care & Support, Technical Support, IT Help Desk, Back Office ServicesRPO servicesRecruitment Process OutsourcingExpected Project Start DateExpected Resource Size1-5 people6-10 people10+ peopleProject Languages RequiredEnglishGermanFrenchSpanishItalianOtherAdditional Project Description Yes, I agree with the [privacy policy](https://mercatusoutsourcing.com/privacy-policy/). I give my consent for the personal data shared by me to be used by Mercatus LTD in connection with improving the performance and functionality of the Mercatus Outsourcing website, and in connection with the installation of related cookies for relevant marketing purposes. Submit request #### Our services ## You may also be interested in [Image] #### B2B lead generation We help you invest in a proven, measurable and purposeful marketing and sales campaign. [Image] #### Digital awareness Build your digital identity and increase audience engagement, through targeted content marketing programs. [Image] #### LinkedIn campaign management & automation We help B2B companies capture hard-to-reach, high-value leads through LinkedIn marketing campaigns. [Image] #### Multichannel customer solutions Thus at MERCATUS we aim to provide exceptional customer care and focus on every customer touchpoint with care and attention. ## Actions Available ### Form 1 - **name-2** (type: text, name: `name-2`) - **name-1** (type: text, name: `name-1`) - **email-1** (type: email, name: `email-1`) - **phone-1** (type: text, name: `phone-1`) - **checkbox-3[]** (type: checkbox, name: `checkbox-3[]`) - **checkbox-4[]** (type: checkbox, name: `checkbox-4[]`) - **checkbox-5[]** (type: checkbox, name: `checkbox-5[]`) - **checkbox-8[]** (type: checkbox, name: `checkbox-8[]`) - **date-1** (type: text, name: `date-1`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **checkbox-7[]** (type: checkbox, name: `checkbox-7[]`) - **consent-2** (type: checkbox, name: `consent-2`) - **consent-3** (type: checkbox, name: `consent-3`) - **textarea-2** (type: textarea, name: `textarea-2`) ## Links on This Page - [Home](https://mercatusoutsourcing.com/) - [DevOps services](https://mercatusoutsourcing.com/devops-services/) - [Dedicated development teams](https://mercatusoutsourcing.com/dedicated-development-teams/) - [Build – Operate – Transfer (BOT) Model](https://mercatusoutsourcing.com/build-operate-transfer-bot/) - [IT staff augmentation](https://mercatusoutsourcing.com/it-staff-augmentation/) - [B2B Lead Generation](https://mercatusoutsourcing.com/b2b-lead-generation/) - [Digital awareness](https://mercatusoutsourcing.com/digital-awareness/) - [LinkedIn campaign management & automation](https://mercatusoutsourcing.com/linkedin-campaign-management-automation/) - [Marketing research & surveys](https://mercatusoutsourcing.com/marketing-research-surveys/) - [CX advice & strategy](https://mercatusoutsourcing.com/cx-advice-strategy/) - [Technical support](https://mercatusoutsourcing.com/technical-support/) - [Omnichannel customer solutions](https://mercatusoutsourcing.com/multichannel-customer-solutions/) - [Back office support & service](https://mercatusoutsourcing.com/back-office-support-service/) - [E-commerce customer services](https://mercatusoutsourcing.com/e-commerce-customer-services/) - [Recruitment Process Outsourcing](https://mercatusoutsourcing.com/recruitment-process-outsourcing/) - [AI Voice Agents](https://mercatusoutsourcing.com/ai-voice-agents/) - [AI Customer Service](https://mercatusoutsourcing.com/ai-customer-service/) - [AI Lead Generation](https://mercatusoutsourcing.com/ai-lead-generation/) - [E-commerce](https://mercatusoutsourcing.com/ecommerce-solutions/) - [High-Tech & SaaS](https://mercatusoutsourcing.com/high-tech-saas/) - [Cybersecurity](https://mercatusoutsourcing.com/cybersecurity/) - [Fintech & Financial Services](https://mercatusoutsourcing.com/fintech-financial-services/) - [Healthcare](https://mercatusoutsourcing.com/healthcare/) - [Telco & Utilities](https://mercatusoutsourcing.com/telco-utilities/) - [Media](https://mercatusoutsourcing.com/media/) - [About](https://mercatusoutsourcing.com/about/) - [Our company](https://mercatusoutsourcing.com/about/#our-company) - [Mission & Vision](https://mercatusoutsourcing.com/about/#mission-vision) - [Our journey](https://mercatusoutsourcing.com/about/#our-journey) - [Team](https://mercatusoutsourcing.com/about/#team) --- *Served by AIble — aible.io*