How Mercatus helped Yespo secure strategic meetings with major ecommerce brands and exceed their lead generation goals.
Yespo is an innovative AI-powered omnichannel customer data platform (CDP) company operating in the ecommerce sector, focused on scaling through high-impact partnerships with larger online retailers, marketplaces, and enterprise ecommerce brands.
The client aims to position itself in front of key decision-makers responsible for partnerships, category expansion, and strategic collaborations.
Yespo set out to accelerate growth through partnerships and what they needed was consistent, qualified meetings with real decision-makers and major ecommerce brands.
Mercatus designed and executed a targeted lead generation strategy that delivered 9 meetings, of which 8 qualified within the timeframe of 4 weeks, exceeding Yespo’s minimum expectations and building a strong sales pipeline.
📌 Challenge
Before partnering with Mercatus, Yespo faced several obstacles:
● The need to scale outbound outreach efforts consistently
● Reaching relevant decision-makers within ecommerce companies
● Improving response rates from outbound outreach campaigns
● Ensuring meetings were aligned with the target audience and business objectives
Yespo needed a predictable and scalable way to reach heads of ecommerce, partnership directors, category managers, and CMOs and secure meetings with brands aligned to their ideal customer profile (ICP).
📌 Solution
We developed a structured and data-driven B2B lead generation approach tailored specifically to the ecommerce ecosystem. Including:
● Working closely with Yespo to define their ideal customer profile (ICP) to ensure their outreach efforts are hyper-focused on high-value prospects.
● Building a curated database of brands matching Yespo’s ICP
● Segmenting and verifying each contact for tailored messaging
● Implementing highly personalized multichannel outreach including email sequences, LinkedIn outreach campaigns and strategic follow ups.
● Delivering custom messages which clearly communicated the value proposition and strategic collaboration opportunities
● Maximizing booked meetings through reminder sequences, follow-ups and qualification checks to make sure the client spoke with qualified decision-makers.
📌 Results
● 9 Qualified meetings booked in 4 weeks of which 8 were held
● A meeting acceptance rate of 89%
● Conversations with large enterprise-level ecommerce brands
● Direct engagement with decision-makers at the director level
● Achieved and maintained the required minimum of 8 organized meetings per month, providing a consistent and reliable partnership pipeline.
● Organized meetings with big and well-known brands.
📌 Business Impact
Beyond meeting numbers, the collaboration resulted in:
● Stronger brand positioning within the ecommerce ecosystem
● Higher-quality partnership conversations
● Improved outbound messaging clarity
● A repeatable lead generation framework
The structured approach allowed Yespo to focus on closing strategic deals while Mercatus managed the top-of-funnel growth engine.